What I Do

Strategy & Storytelling

I lead campaigns that turn complexity into clarity — translating big ideas into stories people can actually connect with. Whether it’s thought leadership, public education, or community advocacy, my work blends empathy with precision to make every message land with intention.

Websites & Messaging

I write and design web content that feels natural and conversion-smart. Whether I’m reworking a homepage, refining a brand story, or launching something new, I shape messages that build trust and reflect the truth behind the visuals.

Content & Social

I create thoughtful, story-driven content that speaks to real people — not algorithms. From multi-platform campaigns to newsletters and reels, I design social strategies that flow with rhythm and purpose. Behind it all, I build systems that keep the creativity consistent and the chaos minimal.

Accessibility-Focused Work

I bring accessibility and inclusion into every project — not as an afterthought, but as a foundation. From supporting digital accessibility audits to launching courses aligned with the Accessibility for Manitobans Act, I create content that connects across barriers and meets people where they are.

Production & Project Support

Behind every great story is a system that holds it together. From podcast coordination to course builds and workflow documentation, I bridge creativity and organization — making sure every project runs smoothly from idea to delivery.

I help brands, organizations and non-profits tell the truth beautifully — through words, visuals, and systems that feel intentional, not performative.

Design & Visual Storytelling

I design with both intuition and intention — the kind of work that feels as good as it looks. From social graphics and pitch decks to full multi-page reports, I focus on balance, clarity, and that small spark that makes something unforgettable. Design, to me, isn’t decoration; it’s translation — the art of helping people feel what words alone can’t say.